Advantages of Private label brands
- Control over pricing of the product/service,
- Put forth own ideas on marketing plans,
- Create personalized image which in turn leads to higher customer loyalty,
- Higher control on production, marketing, distribution and profits,
- Give their own inputs, additional materials, logos, tag lines, etc.
- Customer's changing preference - drive towards private label products.
Papco Foods offers Private Label in the following categories:
- Bagged Candy: Nuts, Snacks, Dried fruits and more
- Bag in box
- Direct in a box (Single serve)
- Hard Candy
- Solid and hollow chocolate. Molding
- Panned chocolates
- Molded-filled chocolates, twist wrapped and flow wrapped
- Cotton candy
- Tubbing
Private Label as a Marketing and Business Tool
Retailers have extended the concept of private label to identify a brand with a store, a concept known as the store brand. This can be a far more profitable business than selling nationally advertised brands.
Retailers have extended the concept of private label to identify a brand with a store, a concept known as the store brand. This can be a far more profitable business than selling nationally advertised brands.
250 Deslauriers, St.Laurent, QC, Canada, H4N1V8
Tel. 514.334.6333 Fax. 514.334.9080
info@papcofoods.com
Tel. 514.334.6333 Fax. 514.334.9080
info@papcofoods.com